Branding — Farhan Zia

Zone Learning Launch

Ryerson's Office of Zone Learning is the academic body that oversees the university's 10 on-campus startup incubators. Formed during a period of rapid growth, this unit needed a clear positioning that would unify the co-curricular efforts of 10 independent bodies. Working with a consultancy firm, we conducted interviews and surveys across several stakeholder groups, the results of which helped inform messaging and an all-new visual identity.

Since it's launch, the Zone Learning brand has rolled out multiple marketing pieces and student engagement activations, a sample of which are shown below.

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Clean Energy Refresh

Formerly known as the Innovation Centre for Urban Energy, this startup incubator was part of Ryerson's Zone Learning network of 10 on-campus incubators. It was, however, the odd one out as it adopted the naming, positioning and visual identity of the research centre it was tied to, the Centre of Urban Energy.

This brand refresh included a renaming that aligned the incubator with its peers by including "zone" in the name and an all-new visual identity that represented the incubator's focus on city building, energy innovation and sustainable product development.

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Social Ventures Refresh

The Social Ventures Zone wanted to refresh their brand, desiring an identity that evolved the zone's grassroots beginning. The revised brand reflects the several professional and community partnerships the zone developed over it's first 5 years. It also provides a colour coordinated method for the zone to identify its key areas of focus and leverages strong photography to position the zone as an open community space for ideation.

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Transmedia refresh

The Transmedia Zone's brand was closely tied to legacy hierarchy that led to its founding. This refresh was a reflection of the zone's increased scope, now hosting multiple sub-zones, such as the Music Den. The updated logo reflects diverse types and methods of storytelling, a key differentiator of the zone.

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Eric Sana launch

Luxury custom clothing retailer Eric Sana launched as an e-commerce brand with a dedicated showroom space. Our goal for the launch of this lifestyle brand was to use the showroom, beginning with the brand launch event, as a community experience space that would host events with aligned brands - such as fine wineries.

The strategy here was for multiple brands with cross-over in target audience would leverage a shared experience for mutual benefit, providing clients with a feeling of exclusivity. For example, the type of individual who would purchase custom clothing may also be interested in fine wine and would like to spend an evening where they could casually learn about both products while meeting and mingling with other like-minded individuals.